CAll “C” terms

CAC (Customer Acquisition Cost)

The total cost of acquiring one new customer — ad spend, content creation, tools, and time divided by new customers gained. Must be lower than LTV for sustainability.

More “C” Terms

CCE (Continuing Coach Education)CDN (Content Delivery Network)CPD (Continuing Professional Development)CRM (Customer Relationship Management)Call to Action (CTA)Caption / SubtitleCart AbandonmentCart Close
Burnout (Creator Burnout)CCE (Continuing Coach Education)