CAll “C” terms

Customer Lifetime Value (CLV / LTV)

The total revenue a single customer generates over the entire duration of their relationship with your business — the north star metric for pricing and marketing decisions.

More “C” Terms

CAC (Customer Acquisition Cost)CCE (Continuing Coach Education)CDN (Content Delivery Network)CPD (Continuing Professional Development)CRM (Customer Relationship Management)Call to Action (CTA)Caption / Subtitle Cart Abandonment

Custom Domain DPDP Act (Digital Personal Data Protection Act)